Causes of Google Deindex & How to Overcome. What will happen if your website or blog does not appear in Google search results?

Of course, you will lose large amounts of traffic, considering that Google is the most popular search engine in the world, including Indonesia.
In Indonesia alone, the control of the search engine market share by Google is very large, which is 97.09 percent.
Yahoo and Bing only get a market share of 1.66 percent and 0.77 percent respectively in Indonesia.

 

Causes of Google Deindex

If you have submitted the URL to Google, your website or blog will indeed enter the Google index.
So Google can crawl to your website or blog and display it in search results.

Unfortunately, there are situations where Google can deindex your website which causes your website to not appear in Google search results.
This article will discuss the definition of Google deindex, its causes, and how to overcome it.

What is Google Deindex? Causes of Google Deindex & How to Overcome

Deindex Google is a situation where your website is not included in Google’s index so that your website will not appear in Google’s search results at all.
Even if you search multiple times with a variety of keywords, websites that have been exposed to Google deindex will not appear in search results.

Google does deindex to provide the best experience for its users so that they won’t open a website that has problems.
Deindex Google can be caused by various things.
Usually, a website or blog violates the guidelines set by Google,
from the low quality of website content to the indication of malicious code on the website.
How to Check Deindex Domain or Not

Before knowing the cause of a deindex domain, do a check by typing the query “site: yourname.com.com” in Google search.
You can also check whether your article is deindexed by querying “site: [email protected]/article” or “site: yourname_name.com article title”.

If a list of several articles/article titles appear that are sought from your website, it is certain that the domain /
article on your website will not deindex. If after checking it turns out your domain does not appear,
then here are some causes of your domain experiencing deindex.

10+ Causes of Google Deindex and How to Overcome It

Google has set guidelines to determine the quality of websites like what is eligible to be included in Google’s index.
Google is very strict in determining these guidelines because it relates to the quality of user experience.
If the search results display problematic website search results, Google users will certainly lose trust in Google.

Here are 10+ causes of Google deindex that you should avoid.
If you have already done one of them, below also explains how to overcome them or prevent them:

1. Duplicate Content

There are two types of duplicate content, namely, duplicate content from other websites and duplicates from the website itself.
Duplicate content of the first type is when someone copies the entire content of a website and then publish it on his own website.
The simple term is copy-paste or copies and paste. Google can detect if the content is the result of a copy or duplicate of another website.

Second, duplicate content can also occur when you create multiple pages on a website with the exact same content.
Sometimes this happens when you want to update content using a new URL. Of course, you cannot use two different URLs for the same content.

How to overcome:

The solution to duplicate the second type of content is to redirect 301.
Redirect 301 will redirect the old URL to the new URL and give a signal to the bot to crawl to the new URL.

You can easily redirect 301 using the help of a plugin.
Some plugins that you can use our Yoast SEO Premium or Redirection.

To duplicate content from other websites is a practice that should be avoided since the beginning of making a website or blog.
In addition to giving a bad signal to Google, you also build a bad reputation if you steal someone else’s content.

2. Too Little Content

Too little content can cause deindex on your website or blog.
Why? Because Google wants to provide the most complete and solutive answers to its users.
Google considers too little content as low-quality content. According to Backlink.io, the ideal content consists of at least 1890 words.

How to overcome:

If you have some content that is too short, you should add more of your content as completely as possible.
You can enrich the contents of your content by using photos, illustrations, infographics, or even videos.
You can follow the steps on how to write SEO friendly articles in this article.]

3. Keyword Stuffing

Keyword stuffing is an old SEO practice that is no longer viable. Ten years ago this SEO technique might still be effective.
You only need to write a 300-word article and stuff it with unfocused focus keywords and can get a high ranking in search results.

Now Google is smarter in assessing content, one of which is checking whether the content is stuffed with keywords properly or not.
Content that is crammed with keywords with unnatural values ​​will not get good on Google, even the worst possibility is affected by deindexing.

How to overcome:

People use various variations of keywords to find a particular topic.
You need to know the variations of these keywords so that your article becomes more human.
You can find various variations of keywords using LSI Keyword. LSI is short for Latent Semantic Indexing.

LSI Keyword is a collection of keywords found in one particular topic and interconnected semantically.
To find variations of these keywords, you can use services such as LSIGraph or LSIKeywords.

4. Link Not Natural

Link building is one of the most important strategies in SEO.
However, that does not mean you can acquire backlinks carelessly.
You need to consider the quality of the website, reputation, and other indicators in choosing a website to be a source of backlinks.

Acquiring a website as an incorrect source of backlinks can be fatal. Causes of Google Deindex & How To Overcome
Instead of getting backlinks to improve the quality of SEO, your website can get deindexed from Google.

What kind of website should you avoid to be a backlink source?
Some types of websites that you need to avoid are private blog networks (PBN), link farming sites, and link directories.

How to overcome:

You can check websites that have given backlinks to your website using Google Search Console.
If you find an indication of a website that shows poor quality, you should immediately disavow it before causing Google to deindex on your website.

5. Cloaking

Simply stated, cloaking is directing Google users to content or URLs that are different from what is displayed in search results.
For example, you have a culinary blog, but when people click on your blog from the search results they are directed to pornographic sites.

Cloaking is usually caused by hacker attacks. Causes of Google Deindex & How To Overcome
Hackers use cloaking on high-traffic websites to direct visitors to the sites they want, usually spam sites.

How to overcome:

Scan all web pages using Google Search Console.
With Google Search Console, you can find problematic pages and then correct them.

As an anticipation step, you can install WordPress security plugins such as WordFence, Shield, and SecuPress.
In addition, apply various security measures for WordPress by following the guidelines in the article on how to secure WordPress.

6. Misleading Markup Structure

In addition to displaying content titles and meta descriptions,
Google also allows you to add a markup structure that contains prices, reviews, or ratings as below:
deindex understanding

The markup structure and related content must have the same contents.
If the markup structure points to a much different website page, Google will assume your markup structure is misleading.
The worst possibility is that your website is exposed to Google deindex.

How to overcome:

Google has provided guidance on how to create a good and correct markup structure.
Here is a guide to creating a markup structure from Google.

7. Domain Expired

If your domain has expired and you didn’t make an update,
your domain will automatically be deleted from the Google index.

How to overcome:

We recommend creating reminders on your calendar to renew your domain so you don’t forget.
Usually the domain provider will also give you the warning to do domain renewal.

8. Server Down

A server that is down for a long time can also cause your website to be deindexed from Google.
This happens if when the server is down then active again, but can not restore all of your website data.
So your website will experience delisted or even deindex.

How to overcome:

You can install an uptime monitoring website to get a notification every time your hosting server goes down.
Some website uptime monitoring tools that you can use are Uptime Robot, Pingdom, and Uptime.

You should also use the best hosting service to prevent server downtime.

9. Google’s Algorithm Changed

Changes to Google’s algorithm can also cause your website to be deindexed.
You can get deindex if you break the latest algorithm from Google.
For example, the keyword stuffing is still valid 10 years ago, but now such practices are no longer valid, even contrary to the latest algorithm.

How to overcome:

If you find content on your website that hasn’t followed Google’s latest algorithm,
change the content immediately according to the latest Google algorithm update.

You should always update about Google’s latest algorithm.
In order not to miss the latest updates about SEO and its development,
you can subscribe to blogs that discuss SEO such as Search Engine Journal, Alexa Blog.

10. Incorrect Configuration

In one of Google’s settings, there is a configuration that allows you to hide a website from search engine crawling.
This setting is usually used by developers to create a trial website without being interrupted by traffic from search results.

When you find that your website is still deindexed, you might be able to check this configuration first.
Maybe you or another administrator forgot to disable this configuration.

How to overcome:

To overcome this problem is quite easy. Open the WordPress dashboard then select the Settings menu> Reading.
In the bottom menu you will find settings like this:
deindex understanding

Be sure not to check in the Search Engine Visibility section.

11. Website Contains Malware

The last reason a website is exposed to deindex is the possibility of malware distribution on the website.
If there are hackers who hacked your website, they can embed scripts that spread malicious software to website visitors.

Of course Google will not allow users to be directed to websites that endanger them.
Website visitors will get a warning like the one below when visiting malware-indicated websites:
deindex understanding

How to overcome:

When finding your website experience this, first identify what is the cause.
There are various kinds of hack attacks and the handling of each attack is different.
You can read the full explanation in the article how to eliminate website malware.

Conclusion

Of course, no one expects the website to get deindex from Google, including you.
It is hoped that by reading this article you will get new knowledge to overcome the Google deindex web so that you can avoid the causes.
Prevention is better than cure, right?

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